Sookio nominated for three Cambridgeshire Digital Awards
Sookio is delighted to announce that it has been nominated for three awards at the Cambridgeshire Digital Awards 2017.
What happened when Sookio went to Copy Cabana?
Copy Cabana 2017! We been there! Learnings! We got those! Find out what happened when we sent our Chief Copywriter to join his tribe at the hottest party of the summer and celebrate the life linguistic.
Rewriting Ryanair: when crisis hits, is your web content up to the job?
Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.
Five hidden reasons your blog is (probably) failing
Finished writing your next hit blog post? You sure about that? There are all sorts of not-so-optional extras which you can easily include to fill your writing with quick wins and get more blog traffic. Rory Stobo of Sookio explains...
New Sookio HQ brings creative hub to central Cambridge
With renovations in full swing and the move date just around the corner, the team at Sookio is delighted to announce that it is bringing a new creative hub to the heart of Cambridge!
Sookio founder nominated twice in Best Business Women Awards
Sookio is excited to announce that Sue Keogh, Director, has been nominated for not just one, but two Best Business Women 2017 awards.
Website under the weather? Get a prescription from the UX Doctor
How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?
How to make more sales with Instagram
With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before. So what can your business do to take advantage of this?
Not using GIFs? Y tho?
Let’s face it, we all love a GIF. Despite being around for 30 years now, these snappy, moving images are more popular than ever in the social media world. So could they be the GIF that keeps on giving when it comes to social media communications?
Infographic: 13 questions to ask when creating a video for your business
Creating a successful branded business video that people enjoy and want to share isn’t easy. However, with some grounding in basic production techniques and a little care and attention, your video will be clocking up the views and likes in no time.
'How I learned to stop worrying and tolerate LinkedIn'
There are differing opinions of LinkedIn in the Sookio office. Some see it working brilliantly for Sookio's B2B clients, whereas Chief Copywriter Rory Stobo is what you could call a non-believer. But is he starting to see the LinkedIn light?
Watch: Sookio shares social media tips with Sage on Facebook Live
As a Sage Business Expert, Sue Keogh (Sookio) regularly offers tips and advice to the Sage business community on digital marketing. This week she was at their London HQ in the Shard to offer essential social media tips for small businesses, all broadcasted via Facebook Live to their community of nearly 600k followers.
Six surprising things Love Island can teach us about brand personality
Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama. But what can brands learn from the programme? Beth Daniel, Sookio's Digital Marketing Assistant, explains all...
GDPR: Get on top of data protection reform (and avoid a €20m fine)
Do you manage your customers' data? Perhaps you sell online or have a large database of people who you contact using email marketing. Then you need to know about GDPR! Read Sookio's guide to this important data protection reform and find out what steps your business should take to be fully compliant before the new rules come into force in 2018.
Three years in the life of a copywriter
Rory Stobo of Sookio writes ...Crikey. I only popped in for a cup of tea and a chat, suddenly it’s 2017 and I’ve been punching keyboards at Sookio for the last three years. As the agency’s ninth birthday rolls around, I figured I’d tap out some thoughts on where we’ve come from, where we’re going, and what I’ve picked up on the way.
Just keep pinning: why your business should be on Pinterest
If your brand doesn’t have a Pinterest account, could you be missing an opportunity? The team at Sookio thinks so! It says that done right, the image-based social platform can be incredibly powerful for raising awareness of your brand and driving traffic to your website.
What does a digital strategist do and how does it help you?
What’s content without a strategy? Ignored, mostly. Sookio's digital and content strategist Deepa Mistry explains what she does, why she does it and how her work gets your business seen!
Don’t complicate, animate! How to use visuals to explain complex concepts
You're in health, science or tech and are bringing your product to market after years of development. You're an academic looking to share your theories with the wider public. But how are you going to convey such complex concepts without 2000 words of text that no one will understand? This is where animation comes in, explains Sookio's Alex Mallinson.
Digital is dynamic and developing: Insights from #TDC17
Thinking Digital has been described as “arguably the UK’s most important conference,” so Rory Stobo of Sookio leapt at the chance to attend the 2017 show in his native Newcastle.
Trolls, unicorns and oysters: the daily encounters of a Digital Marketer
Sookio's Digital Marketing Assistant, Beth Daniel, joined the team in February. What has she learned in her first three months in an award-winning digital marketing agency?
Social media advertising: 5 expert tips to boost ROI
As a social media manager or content marketer, you’ll know that it is harder than ever to get your content seen. With more and more posts competing for our attention, you need to stand out, and social media advertising is an excellent way of helping you do this. But how can you make sure you get a return on your investment?
The digital tricks that events organisers miss!
Running events nowadays is made so, so much easier through modern communications and tools like Eventbrite and Meetup. But so many organisers miss obvious opportunities to attract more attendees and give them the information they need to help the whole thing go smoothly. What are the digital tips and tricks you should be using?
Sookio director Sue smashes London Marathon goal with digital marketing workshops
Sookio's director, Sue Keogh, ran the 2017 London Marathon to raise money for the Arthur Rank Hospice Charity. She smashed her fundraising target, and it's all down to her #RunDMSue digital marketing workshops.
How should you use hashtags - or not - in 2017?
The term hashtag has crossed over from social media talk into day-to-day dialogue. But what exactly is a hashtag, and how are you supposed to use it? Sookio has taken a look at the different approaches and the best way to use them in your marketing. #winning
What do I do if..? How to handle complaints, mistakes and trolls on Twitter
Digital marketing agency Sookio offers top Twitter tips on how to combat trolls, help unhappy customers and deal with mistakes.