The results bring together the views of 58 senior marketers living and working in India and compares what they think works in B2B; digital marketing priorities, channels, time, budgets and perception of effectiveness.
Fran Brosan, Chairman of Omobono said “At the core is the same message we discovered elsewhere; the basics – web, search and social are all critical channels in the India market. But some digital channels seem to be underused, leaving open opportunities for companies.”
“India has a young demographic, people under 35 account for over half the population and this will (obviously) grow – 98% of survey respondents were from this young population. Before too long they will come into business increasing the normalisation of digital channels in across the board.”
For the past two years, Omobono has conducted WWW in the UK with input from their clients in Europe and the US. But the world is changing. What Works Where, India looks into the requirements of many global corporates to spread their marketing efforts into BRIC countries and if the things marketers hold true in the West are held true elsewhere.
To find out more about the research and download a copy of the white paper, click here.
In addition, Omobono will be running a webinar to talk through the main findings at 9.30am on Thursday 22 November 2012. Click here to add a reminder to your calendar.
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