The Sookio team braved trains, the Tube, and morning commuters for the very latest in eloquent turns of phrase and silky puns, aka CopyCon 2018.
Present were hundreds of copywriters and fellow logophiles, thankful to be amongst their own. It’s rare to find a great dedicated copywriting conference, so rare that one attendee made the long journey from Seattle to attend!
We were welcomed by a solid line-up of dazzling speakers, from Anna Gunning helping us get to the heart of a client brief, to Jade Goldsmith and Francesca Catanuso of Booking.com expounding the merits of their meticulous approach to UX design.
The talk that stood out was that of branding savant, Ryan Wallman. Wallman is famous for his quippy remarks on Twitter, and works as Head of Copy at Wellmark, an Australian healthcare communications agency.
The Aussie eviscerates bombastic ‘copy speak’, systematically declaring bullsh*t on a wide array of industry copy, posting myriad examples of empty, wordy nonsense.
To find out Wallman's top tips on writing better copy, read more on the Sookio blog.