Consultancy
How continuous improvement strategies drive business growth
Our article on Continuous Improvement (CI) as a growth strategy highlights how businesses can adopt the ‘Kaizen’ philosophy to drive long-term success through incremental digital marketing improvements. CI revolves around iterative analysis and adjustments across SEO, PPC, content strat...
Cambridge Judge Business School seeks project proposals from local companies for MPhil in Technology Policy Final Group Project (FGP)
The University of Cambridge Judge Business School is ranked among the world’s leading business schools. As well as a global focus, the School’s location at the heart of this thriving community of local entrepreneurs and innovators offers a unique opportunity for us to work with you, th...
B2G Sales Coaching Powerhouse: Strategic Selling Methodology
Discover the keys to thriving in the dynamic European sales landscape and markets! ...
Negotiating Agreements Without Giving In
In today’s fast-paced world of Business Diplomacy, mastering effective negotiation is more important than ever. To achieve mutually beneficial agreements without compromising your position, you must embrace interest-based negotiation techniques. Join us as we explore the intricacies of ...
Personal growth & authentic leadership
At the start of the month our MD, Nick O'Sullivan was invited to speak to the final year students at Nottingham Trent University's Fashion Management course on all things leadership and management and how to find their own authentic style. ...
The National Health Service (NHS) UK: Health & MedTech Opportunities
Explore the opportunities within the UK's National Health Service (NHS) for health and MedTech businesses! ...
eg technology launch Technology Readiness Level (TRL) assessment
Comprised of both a self-assessment diagnostic tool, through which innovators can assess the Technology Readiness Level of each integral element of their development, and a Framework, detailing the stages of product development maturity, our TRL assessment is a practical way for innovat...
ESMO 2024 review: Improving patient survival through innovations in oncology
European Society for Medical Oncology (ESMO) Congress 2024 was held in Barcelona, Spain, bringing together the global oncology community to share the latest data, innovations, and advancements in cancer care. ...
Psoriasis patient source of business for major IL-17 agents
Source of business for leading IL-17 agents in psoriasis varies significantly by brand. While the majority of Cosentyx patients are previously treated with a TNF inhibitor, a sizable portion of Taltz patients have tried another IL-17 agent before starting Taltz. This finding suggests a ...
Implications of the Inflation Reduction Act for cancer medicine development
The Inflation Reduction Act (IRA) Medicare Drug Price Negotiation Program (MDPNP) directs the Secretary of Health and Human Services (HHS) to set a maximum price for certain drugs in Medicare. The MDPNP is expected to reduce the pharmaceutical company revenues in Medicare from a selecte...