The Green Business Impact Programme offers fully-funded support to help businesses improve their energy efficiency and reduce carbon emissions. A team of sustainability experts will collaborate with local SMEs to measure their current environmental impact, identify key areas for significant carbon footprint reduction, and adopt eco-friendly, sustainable practices.
Allia approached D&A to develop the look and feel of the programme’s marketing materials. Our goal was to communicate the benefits of participating in the programme clearly and accessibly to businesses. As the programme is a collaborative effort led by several local councils and delivered by Allia and PECT, the branding needed to stand out on its own.
The final design featured a strong graphical aesthetic, with textures emphasizing the green business focus. We created leaflets, posters, and banners, which have been extremely well received.
