Many people don’t realise what life behind the scenes in digital marketing is like. A lot of effort and time has to be put into the work to get maximum success. This is all so worthwhile at the end when you see how your work has affected your business in a positive way.
What’s it like being a digital marketer?
Being a digital marketer, there are always regular duties I can get on with. One of these is looking through Pinterest. For example, I often find a piece of really clever copywriting which I then add to the copywriting inspiration board so that any visitors viewing the page can then also add that to their own profile.
When scheduling posts for your social media channels it’s best to use Buffer. I find this the easiest to use with the structure being more organised. I’ll regularly schedule posts a week in advance allowing me time to check them over and update anything. Doing this is important so that there are no spelling errors or the wrong scheduled date and time.
As a digital marketer you need to be alert on social media. Monitoring social media is something I do every day. It’s good to do this so that you know what content is working, what content isn’t and why. You can do this by looking at the engagement it has gained.
The engagement hierarchy is handy to consider when looking at engagement. This is because it’s important to know which source of engagement will help you reach the most people.
At the top is sharing a post. If you write a post and someone else shares it, it then becomes visible on that person’s followers feed. It can become a long-lasting chain of sharing which causes so many videos and images to go viral.
Comments are better than likes. Although you may think likes are the most important things in a post, they’re not. Having a lot of comments gives the opportunity for commentators to interact with one another, creating a wider discussion.
Although getting shares and comments are better than likes, likes are still very important. You tend to get more likes than comments or shares because it’s easier and a lot less time consuming than pressing a share button or typing a comment.
Working in this industry includes looking at data and grouping it altogether. This data is usually made up of the amount of traffic you are getting. To look at how much traffic the social media pages are getting in great detail you can use Iconosquare.
This lets you look at what went well over a certain time period. So, if one month got less traffic than another, you can change your approach. Looking at your website traffic regularly is also a good thing to do so you can identify whether you should continue to put out the same content.
Any business needs to identify who its competitors are. Another business can qualify as a competitor if they’re in the same industry and operate in the same area.
Having a phone by your desk, it’s very common to get daily phone calls from people who are interested in your work or the services you provide. Communicating with phone callers has a big part to play when it comes to actually securing a deal so always consider these people you are speaking with could be potential clients.
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