MHHP is an accountants in Cottenham. Sapien Innovations has been looking at its generation of new business. After some recent changes, the partnership is now well placed at the top of the first page of a Google search.
Unsurprisingly to find an accountant in Cottenham, many prospective clients type 'Accountants in Cottenham' in to a Google search. When Sapien tested MHHP's position against this search, the firm's website didn't appear until the middle of page 8 (i.e. position 85).
Cottenham is a rural village, six miles north of Cambridge. Although there are three or four firms with practices in the area, no-one was properly on page 1 of a search. Instead the front page was full of directory results (such as Yell) and Google+ page results. MHHP did at least appear in the Google+ section by registering with Google Places but being on page 8 in the search results was very much a missed opportunity.
After some small changes on the website - tailoring text for keywords - and some simple SEO actions: again like changing text in the meta title and meta description, it was easy for MHHP to become the number one result for the most relevant Google search for its business.
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