52N have already produced a ground-breaking General Careers Website (www.rac-careers.com) for one of Britain's most trusted brands; and are now working to complete a candidate attraction toolkit that will include joined-up social media activity, ongoing candidate content marketing and regularly-refreshed job postings, banners and buttons.
Sarah-Jayne Anderson, HR Business Partner, explains why the RAC chose to work with 52N: “Forgive the pun but they've really gone the extra mile to understand our culture and where we're going as an organisation. We're as much about IT and Telematics as we are Roadside Recovery, so we needed a recruitment partner who could help us engage with hard-to-reach candidate communities. It's also reassuring to work with vastly-experienced, award-winning professionals who know how to manage a Superbrand, bring alive the employer promise - and understand an end-to-end solution, taking care to integrate everything seamlessly with our ATS and internal systems.”
The RAC enjoys a 92% Net Promoter Score amongst its 8 million customer base, so it was important that 52N built-in an exceptional candidate experience across the whole process. The recruitment website tells the RAC employment story through 48 videos and original photography, with narrative that blends infographic and text.
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For more information on creating a joined-up candidate attraction strategy, please call Phil Begnett on 01223 941740 or email him at phil@weare52n.com
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