Thought leadership has become a critical business tool in the B2B marketing mix to build brand and generate leads. According to Omobono’s recent research What Works Where in B2B? 2012, 50% of marketers cite thought leadership among their top three marketing objectives, and for large companies it is the second highest priority.
The report is a key resource for anyone looking to implement a thought leadership strategy. Sarah Pettinger, Managing Director of Omobono, contributes an invaluable framework for developing a content distribution strategy and guides you through thought leadership distribution channels. She notes; “It is not enough to just be known; in today’s competitive world you need to be known for something.”
Producing strong thought leadership is a high priority for many B2B marketers, but you can’t produce great content and expect people to just come; you need to work hard to make sure they know it is there.
So you’ve got some thought leadership content, now what do you do with it?
Sarah said “The answer really depends on what you’re trying to achieve; who you want to reach; where they are; what they know about you already; how open they are to receiving your content. Even the very best thought leadership will fall flat and add no value to the organisation without a solid distribution strategy.”
Further information and the full report is available through B2B Marketing.
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