Sookio launches podcast, Communication Untangled
Join host Sue Keogh and guests from the worlds of design, communications, and behavioural psychology for Communication Untangled – a new podcast exploring the many facets of communication that influence our behaviour, but often go unnoticed.
Sookio forms strategic partnership with video agency Clearhead
Local strategic digital marketing agency Sookio have joined forces with video production and animation agency, Clearhead, to offer an enhanced service spanning strategy, content creation, and campaigns.
Sookio forms partnership with Long Road Sixth Form College
As Long Road Sixth Form College heads towards its 50th anniversary, Sookio is delighted to announce an official partnership to offer work experience and career insights to students at the college.
Sookio scoops Gold and Silver at SME Cambs 2022 awards
Cambridge digital marketing agency Sookio wins Gold for Service Excellence at the SME Cambs 2022 business awards, with Founder Sue Keogh picking up Silver for Business Person of the Year.
Bootcamp's back for 2022! Join Sookio for a week of remote work experience
Sookio Bootcamp is back for the third year running! The team says: Join our week of virtual work experience and learn valuable skills that will help you build a rewarding career in marketing.
Sookio's move to innovation centre puts a spring in their step
Cambridge digital marketing agency Sookio is moving to St John’s Innovation Centre, bringing their strategic expertise to the heart of the city’s tech, science and business communities.
Why you should add captions to video
So, you’ve got some top-quality, thumb-stopping video content that needs sharing – great! But now what? How do you increase accessibility, boost audience understanding and reach a wider audience with your videos? Enter… captions!
Instagram Reels is a game changer for cultural venues. Here's why
For some, TikTok changed everything, propelling both individuals’ and companies’ organic content further, reaching new audiences they’d never imagined. However, in busy organisations - always strapped for time and staffing! - the idea of adding another platform to the roster is enough to bring you to tears. The answer, my friends, is Instagram Reels. The visual Instagram medium is incredibly…
Who are your website users and what do they want?
People come to your website looking for answers. You have a less than a second to convince them they’re in the right place before they click away. But how can you pinpoint their pain points, and make it as easy as possible for them to find what they need?
Sticky knowledge: Training tips for learning that lasts
So you've created your course, built your workshop, and hosted your webinar. It all goes brilliantly, people love it! But how do you make sure they truly understand the information and retain it long after the event?
What are Core Web Vitals and why are they important?
Google is on a mission to save the internet! To do this, it’s taking a closer look at something called Core Web Vitals. Although it sounds like something from a Casualty script, it’s a major change in how Google ranks your website.
Christmas ads 2020: See who nailed it and how
Christmas ads are a staple of any big brand’s marketing and advertising strategy. Sookio has rounded up its top picks this year. Here is what works and why...
Toughness pays dividends for Sookio, Cambridge’s digital agency
Cambridge digital marketing agency, Sookio, has weathered the pandemic storm, creating jobs, raising turnover, and picking up two award nominations.
Let your product shine with this guide to video marketing for social media
Dive into the field of product videography and explore the endless possibilities of social media ad clips, featuring Sookio's new promo for laboratory equipment supplier Asynt.
Your team needs this digital marketing toolkit
Like a Michelin Star chef needs his pots and pans, digital marketers need their tools. You’re short on time, so the Sookio team put their heads together to round up their picks for digital marketing tools that help you do your job quicker and better.
Website traffic: A quick guide to the key numbers
Sookio's Digital Strategist, Clark Chapman, breaks down the website traffic metrics you need to know if you want a busier site and happier customers.
Better YouTube strategy in three simple letters
Video. Video. Video. It’s important and you want to be making more of it, but you know how expensive it can be – which leaves you, a business owner, in a tricky position. If video hasn’t worked for you yet, do you really want to throw more money at it?
Comms in the time of Covid: 3 ways to write with precision
Working from home means writing to sell like never before. Rory Stobo, Chief Copywriter at Sookio, breaks down some big wins to make you stand out.
Marketing for scaleups: Perfecting your message
What happens to your marketing when you’re no longer a startup? New goals and a bigger team demand a fresh strategy. Here’s how to do it.
Plunder your way to better marketing messages
Looking for the magic words to boost sales and win market share? Sookio's answer is simple. Steal them.
What is CX and why is everyone talking about it?
You hear CX mentioned wherever you turn. But is it anything new, or old news dressed in a sparkly 2020 gown?
Filming the unfilmable: Sookio's copywriting challenge
Mixing written and audio-visual media can produce big business results, if you do it right. Discover how Sookio did it right, and learn how the team can do it for you.
Have you heard 'The Business of Cambridge' yet?
Heads up, ears out! Sookio's Sue Keogh is hosting a new radio show, The Business of Cambridge. Tune in to Cambridge 105 Radio on Sundays at 10am.
Why is podcasting for your business so powerful?
Sookio loves a podcast. Here Clark Chapman, Digital Strategist, shares his experience of this growing medium and helps you make a business case for hosting your own.
Seasonal content: it’s that most pun-derful time of the year
Seasonal marketing can be feast or famine. Join Sookio as its team examines where the greats of the ad world get it right… and discover who’s on the naughty list.